Tourism and Communication
The degree offers a multidisciplinary training aimed at developing knowledge about the functioning of tourism as a sector of activities related to travel and visitation, critically understanding its relationships with territories, societies, cultures and various forms of discourse, and at the same time explore and perfect communication skills related to tourism products and destinations.
The course has the following specific objectives:
Understand, holistically, the structural aspects of tourism and its functioning as a system;
Know new business models and processes and emerging trends on the demand side;
Identify tourism resources;
Critically discuss the impacts of tourism on ecosystems, space occupation and cultures;
Critically analyse images and discourses about destinations and their cultures;
Apply the theories of tourism marketing;
Apply communication techniques in tourism;
Present and interpret heritage in a touristic context;
Develop, in an autonomous and reflective way, research and proposals for intervention in these domains.
The Master in Tourism and Communication provides several professional opportunities related to tourism, either in private entities (such as companies and institutions in the field of tourism, including teaching), or public (such as local administration and educational and research institutions).
Access and ingress
Candidates holding a degree w ith 180ECTS (3 academic years) may apply to this study programme. Pursusant to DL 74/2006 Clause 17 d), candidates "holding an academic, scientific or professional curriculum, acknowledged by the statutorily scientific organ of the higher education establishment as meeting the admission criteria" may also apply. Minimum English requirement for application: B2
